About Us
Our Story
Swells started at a farmers market table in 2022 and grew one weekend at a time. Today we bake everything in our own kitchen on India Street. The shop, our Saturday and Sunday market stands, and our wholesale partners all get their bread from there.
We're coastal people. We surf here, watch the sunsets here, and want Swells to feel like the community around us: easygoing, generous and a little sun-faded. For us that means baking our bread and croissants with organic flour, and taking care of the coast we love.
Food runs in the family. Pamela is a trained chef. Her mother, a chef trained at the Culinary Institute of America, helps run the shop. Erik grew up on the East Coast, where Sunday meant bagels.
At the shop, you'll find sourdough loaves, bagels, open-face bagel sandwiches, sandwiches on our fresh bread, cookies, and lattes and matcha with banana, raspberry or pumpkin cold foam, plus croissants on weekends. Come say hi, Thursday through Sunday, 8am to 2pm.